BASF Automotive Newsroom Site Design

Designing within someone else's style guide is a different kind of challenge. The boundaries are set. The question is how well you understand them — and how creatively you can work within them. This project delivered a sitemap and wireframes for a new BASF automotive newsroom, followed by two post-launch updates, all within the parameters of BASF's existing style guide.

The Problem BASF needed an automotive-specific newsroom that fit within their established brand system. Understanding the style guide deeply enough to know exactly where the boundaries were — and where there was room to push — was the first and most important step. Getting that wrong would mean either a site that violated brand standards or one that was unnecessarily constrained.

What I Delivered A sitemap and full wireframe set for the initial newsroom launch, designed to be maintainable and scalable within the BASF brand system.

Post-launch update one: BASF wanted to highlight their automotive applications. Wireframes documented how these elements were integrated into the existing site without disrupting the established structure.

Post-launch update two: To keep a growing audience informed, a solution was designed to include an automotive site newsletter and an onsite newsletter signup. The challenge was making Campaign Monitor's specification work within BASF's style guide — after some refinement, the solution was simple and to the point.

Outcome A newsroom that fits the brand, works for its audience, and was built to accommodate growth. The post-launch updates demonstrated that the original architecture was flexible enough to absorb new requirements without needing to be rebuilt.