UX strategy for complex user, content, and technology challenges.
I bring 13+ years of UX and digital experience to enterprise healthcare and platform work—from research and information architecture through implementation.
UX architecture across a large digital ecosystem.
As the sole UX Architect supporting Marketing & Communications, I lead strategy and experience architecture across consumer-facing and internal platforms. My work spans patient, student, and medical professional audiences, along with the editors and production teams who maintain the experience.
I lead Voice of the Customer research, using site surveys, user testing, data-visualization tools, and Google Analytics. I translate that research and analytics into recommendations, requirements, and design decisions that inform product direction.
My platform work includes UX and information-architecture strategy for a Sitecore migration spanning tens of thousands of pages and dozens of components. I define experience strategy, navigation, templates, components, and content models; establish UX and component standards; and build organizational capability through documentation, training, and enablement.
Lead cross-functional initiatives
Guide work from discovery through implementation, aligning UX with product, business, content, and technology goals.
Set standards and direction
Establish UX and component standards adopted organization-wide and author 50+ governance resources.
Mentor and coordinate contributors
Lead and mentor UX, design, research, and production contributors; coordinate vendors, consultants, and interns.
Present recommendations
Bring research, strategy, and experience recommendations to executives and senior stakeholders to guide investment and prioritization.
Digital Manager, UX Design & Digital Strategy · 2013–2015
Developed digital strategy, information architecture, wireframes, functional requirements, and experience designs for websites and digital products. Conducted competitive analysis, generative research, and usability testing, translating findings into actionable recommendations.
Partnered with client and internal teams to clarify user needs, content requirements, functional expectations, and implementation needs. Created CMS documentation and training that enabled client teams to maintain website content.
Technology education · 2009–2013
Designed and delivered differentiated instruction in engineering design, technology design, drafting, and programming fundamentals. This work built a foundation in systems thinking, facilitation, mentorship, and explaining technical concepts to people with different levels of experience.
Education & certification
Certified Usability Analyst (CUA), Human Factors International, 2016. Post-Baccalaureate Teacher Certification in Technology Education, Buffalo State College, 2009. B.A. in History, SUNY Geneseo, 2004.
Selected tools
Figma, Axure RP, Optimal Workshop, UserTesting, Alida Touchpoint, Google Analytics, Siteimprove, Verint, Jira, Confluence, Sitecore, SiteExecutive, and SharePoint.
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