A congressional sustainability report and a consumer brand story are two very different things — but Kimberly-Clark needed both on the same site. This project designed a digital experience that served a government audience requiring formal report access and a consumer audience that needed the brand's sustainability story told in a way they would actually want to read.

The Problem Sustainability reporting is dense by nature. Presenting it online in a way that satisfies compliance requirements without alienating a general audience required separating the two content experiences while keeping them on the same platform. Navigation had to be smooth enough not to scare users away from the report content, and the editorial stories had to be prominent enough to make the brand commitment feel real.

What I Designed Information architecture that gave each audience a clear path without requiring two separate sites. The government report received a facelift and a smooth interior navigation. The editorial content was integrated alongside it, giving consumers a reason to engage beyond the compliance-facing material.

Wireframes documented the full experience and were delivered to the development team as the primary build reference.

Outcome A single digital experience that works for both audiences. The government gets its report. Consumers get a story worth reading. The brand gets a platform that communicates its sustainability commitment without leading with a document.