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    <loc>http://jmfendya.com/experience</loc>
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    <loc>http://jmfendya.com/education</loc>
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      <image:title>Education - Technology Education Certification</image:title>
      <image:caption>This post-baccalaureate certificate reconnected me with my love of technology and process. Over these two years, I not only learned about current and rising technology but also honed my ability to teach and communicate, something that is indispensable in my user experience career.</image:caption>
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      <image:title>Education - BA in History</image:title>
      <image:caption>This is when I learned how to properly conduct research. Through experience, I got a feel for primary and secondary sources, library and online collections as well as in-person interviews. Along with learning how to research, I was also fine tuning my ability to differentiate between truth and perception – and the value of both.</image:caption>
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    <loc>http://jmfendya.com/ux-design-basics</loc>
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    <lastmod>2019-04-28</lastmod>
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      <image:title>User Experience Design Basics</image:title>
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      <image:title>User Experience Design Basics</image:title>
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      <image:title>User Experience Design Basics</image:title>
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    <loc>http://jmfendya.com/process</loc>
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    <lastmod>2019-04-28</lastmod>
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    <loc>http://jmfendya.com/structured-content</loc>
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    <lastmod>2022-05-21</lastmod>
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      <image:title>Structured Content - Structured Content Example</image:title>
      <image:caption>I created this visual, chalk-full of data points, to help gain support for the approach.</image:caption>
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      <image:title>Structured Content</image:title>
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    <loc>http://jmfendya.com/modules-and-editor-styles</loc>
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    <lastmod>2023-03-10</lastmod>
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      <image:title>Modules and Editor Styles</image:title>
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      <image:title>Modules and Editor Styles</image:title>
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      <image:title>Modules and Editor Styles</image:title>
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    <loc>http://jmfendya.com/excedrin</loc>
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    <lastmod>2022-05-21</lastmod>
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      <image:title>Excedrin</image:title>
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      <image:title>Excedrin</image:title>
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      <image:title>Excedrin</image:title>
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      <image:title>Excedrin</image:title>
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      <image:title>Excedrin</image:title>
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      <image:title>Excedrin - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>http://jmfendya.com/basf</loc>
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    <lastmod>2022-05-21</lastmod>
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      <image:title>BASF - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1435697142517-L65QWAIELYKJLOJXDQRC/image-asset.png</image:loc>
      <image:title>BASF</image:title>
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  <url>
    <loc>http://jmfendya.com/kimberly-clark</loc>
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    <lastmod>2022-05-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1441126601120-YGSS670EISEDDPOS3Q5R/image-asset.png</image:loc>
      <image:title>Kimberly-Clark</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/91f4a7e7-9331-4d5d-87c7-8c3d697ecfe0/kimberly-clark-wires.png</image:loc>
      <image:title>Kimberly-Clark - Make it stand out</image:title>
      <image:caption>Click on the image to see the full wireframes pdf.</image:caption>
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  <url>
    <loc>http://jmfendya.com/mlmc</loc>
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    <lastmod>2022-05-21</lastmod>
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      <image:title>MLMC</image:title>
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      <image:title>MLMC - Make it stand out</image:title>
      <image:caption>Click on the image to access the full wireframes pdf.</image:caption>
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  <url>
    <loc>http://jmfendya.com/homepage</loc>
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    <priority>1.0</priority>
    <lastmod>2022-05-22</lastmod>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/9ba0c9d7-1289-4c91-8f91-6c7b4b28c7a9/samples.png</image:loc>
      <image:title>Home - Work Samples</image:title>
      <image:caption>Some examples to show the variety of work I’ve enjoyed.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/fe8ba280-6ad4-4d45-ab83-8db297039832/process.png</image:loc>
      <image:title>Home - Processes Save</image:title>
      <image:caption>There’s no replacement for good process.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/3e0c9e35-c338-4bfb-af82-ab424e75b6db/basics.png</image:loc>
      <image:title>Home - Basics for UX Success</image:title>
      <image:caption>Teamwork, research, mobile-first</image:caption>
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      <image:title>Home</image:title>
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  <url>
    <loc>http://jmfendya.com/appointment-making</loc>
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    <lastmod>2023-03-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1653166663864-6JTF0B5ZY2BWHGG088F8/c-1-ia-color.png</image:loc>
      <image:title>Appointment Making</image:title>
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      <image:title>Appointment Making</image:title>
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      <image:title>Appointment Making</image:title>
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  <url>
    <loc>http://jmfendya.com/personas</loc>
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    <lastmod>2022-12-09</lastmod>
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      <image:title>Personas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1652043632670-C4WNQN1XCCUKD8U4MCP0/personas-hero-teaser.png</image:loc>
      <image:title>Personas</image:title>
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  <url>
    <loc>http://jmfendya.com/work-samples</loc>
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    <priority>0.75</priority>
    <lastmod>2022-12-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/6cab8ba6-fc4b-40e6-93ac-b492c74a123a/_basf.png</image:loc>
      <image:title>Work Samples - BASF Automotive Newsroom Site Design</image:title>
      <image:caption>BASF has their own style guide. Being creative within an existing system is a different kind of fun. Boundaries can be liberating.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/6420fe0d-33fd-43b3-8f53-86ea912700f3/_kimberly-clark-sustainability-2014.png</image:loc>
      <image:title>Work Samples - Kimberly-Clark Sustainability Report</image:title>
      <image:caption>Kimberly-Clark sees the value in telling their story to the people that use their products.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/104bcae2-06d5-43ad-9ddc-cef1d8269c9e/ia-flow-teaser.png</image:loc>
      <image:title>Work Samples - Simplified Appointment Making (JHM)</image:title>
      <image:caption>A significant part of my work is making complex scenarios simple, and understanding the best way to make an appointment with Johns Hopkins Medicine can be anything but simple.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/a423d664-75c0-4f3d-9311-a21decd97281/orientation-teaser.png</image:loc>
      <image:title>Work Samples - On Site Location /Orientation (JHM)</image:title>
      <image:caption>It’s easy to get lost in a large site while browsing content, clicking through menus, in-page text links, and callouts. Determining the issues is just the beginning of finding user-friendly solutions.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/539f8f0f-6740-46df-a7a6-9daf1f8f22c1/_lobster.png</image:loc>
      <image:title>Work Samples - Maine Lobster Marketing Collaborative Site Design</image:title>
      <image:caption>The Collaborative wants the world to know that not all lobster is Maine Lobster.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/9a13b996-7033-41c7-8b26-fbb9eb6f3ee2/faceted-search-teaser.png</image:loc>
      <image:title>Work Samples - Faceted Search Testing (JHM)</image:title>
      <image:caption>Digging deep into a database can be made easier with faceted search options, but finding the best way to present the information depends on the approach your user take.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/bd1affff-8047-47ce-8582-5485f4868148/personas-teaser.png</image:loc>
      <image:title>Work Samples - Persona Development (JHM)</image:title>
      <image:caption>Personas help separate user needs and development preferences. Systems can have many requirements, and a set of specific defined users can help manage them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/0186203f-be7b-4c2a-9052-c56c4b88ffcb/editor-style-teaser.png</image:loc>
      <image:title>Work Samples - Editor Styles and Modules (JHM)</image:title>
      <image:caption>Internal systems can be simplified and aligned to get everyone on the same page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/b5d9b3df-7c76-446e-b725-c71759563a72/_ex_product_selector.png</image:loc>
      <image:title>Work Samples - Excedrin Headache Product Selector</image:title>
      <image:caption>The Excedrin Headache Product Selector allows users to make a series of selections that ends in a personalized recommendation for the type of headache medicine that best suits their needs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/c0552929-758a-48f1-8913-5d2675be2434/_structured_content_locations.png</image:loc>
      <image:title>Work Samples - Structured Content (JHM)</image:title>
      <image:caption>When you need one solution for a large group if similar items, try structured content. Rooted in standardization, it’s a flexible system that grows with the content.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://jmfendya.com/appointment-making-blog</loc>
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    <priority>0.75</priority>
    <lastmod>2022-05-21</lastmod>
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      <image:title>Appointment Making (Blog) - Make it stand out</image:title>
      <image:caption>Image 1: User Flows</image:caption>
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    <image:image>
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      <image:title>Appointment Making (Blog) - Make it stand out</image:title>
      <image:caption>Image 3: Request an Appointment Callout</image:caption>
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    <image:image>
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      <image:title>Appointment Making (Blog) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/3da53519-df99-4887-b628-68e5d92d9379/appt-making-flowchart-color-consolidated.png</image:loc>
      <image:title>Appointment Making (Blog) - Make it stand out</image:title>
      <image:caption>Image 2: Simplified User Paths (Click to open in a lightbox.)</image:caption>
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      <image:title>Appointment Making (Blog) - Make it stand out</image:title>
      <image:caption>Image 4: Appointment Making Screen Flow with Details</image:caption>
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      <image:title>Appointment Making (Blog) - Make it stand out</image:title>
      <image:caption>Image 5: Schedule an Appointment Multi-Scenario Callout</image:caption>
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  <url>
    <loc>http://jmfendya.com/orientation-issues</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1653172133778-J61YFO5Y3I2C0QIOEBGU/c-1.png</image:loc>
      <image:title>Orientation Issues</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1653172133925-T6BEA6J3I7O39G4UL2VR/c-2.png</image:loc>
      <image:title>Orientation Issues</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://jmfendya.com/faceted-search-testing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/721bf587-7ad5-423d-92de-dfba9f2ff91c/faceted-search-hero.png</image:loc>
      <image:title>Faceted Search Testing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
</urlset>

