http://jmfendya.com/contact daily 0.75 2022-05-22 http://jmfendya.com/experience daily 0.75 2023-02-28 http://jmfendya.com/education daily 0.75 2022-05-22 https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1556473104283-YOMX1YA3KTF2D925N00G/buffstatelogo.jpg Education - Technology Education Certification This post-baccalaureate certificate reconnected me with my love of technology and process. Over these two years, I not only learned about current and rising technology but also honed my ability to teach and communicate, something that is indispensable in my user experience career. https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1556473135190-ZAOB02CK8AUTF5SXTPC2/geneseo-logo-v1.jpg.jpg Education - BA in History This is when I learned how to properly conduct research. Through experience, I got a feel for primary and secondary sources, library and online collections as well as in-person interviews. Along with learning how to research, I was also fine tuning my ability to differentiate between truth and perception – and the value of both. http://jmfendya.com/process daily 0.75 2026-06-02 http://jmfendya.com/structured-content daily 0.75 2022-05-21 https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1571102215561-I3M79L4PT6VIMR4GMT3S/hopkinslogoHighRes.jpg Structured Content https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1571077335770-M1ZQPBRBV8E90X8FJ10O/struc-cont-cta-visual.png Structured Content - Structured Content Example I created this visual, chalk-full of data points, to help gain support for the approach. http://jmfendya.com/modules-and-editor-styles daily 0.75 2023-03-10 https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1653170061870-89NU186427MPZCK4P102/c-1-editor-styles.png Modules and Editor Styles https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1653170061685-V2LDT1Q4E6RYD0A9DWY1/c-2-editor-styles.png Modules and Editor Styles https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1653170062243-XDC8VKW7XHDC5JH0L2IF/c-3-editor-styles.png Modules and Editor Styles https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1571102155918-ZLGSUSAZKEBT9XQOQEOP/hopkinslogoHighRes.jpg Modules and Editor Styles http://jmfendya.com/excedrin daily 0.75 2022-05-21 https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/b5d9b3df-7c76-446e-b725-c71759563a72/_ex_product_selector.png Excedrin - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1652042623208-VUV34KSQLHRY1LVFL2XJ/1-flowchart-resized.png Excedrin https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1652042623239-33HDDRZV2VL2XOXQVH77/2-storyboard-resized.png Excedrin https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1652042623690-U67LIND8DNR6NEY13ENE/3-clickable-prototype-resized.png Excedrin https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1652042623769-O5ZFSM3PPU5VJHDDZUTM/4-wireframe-resized.png.png Excedrin https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1652042624233-C5XLWMHGXBEH55XAUA2N/5-live-product-resized.png Excedrin http://jmfendya.com/basf daily 0.75 2022-05-21 https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/ea6a4ef6-0898-4e4d-99bc-c3003e018b5a/basf-wire-hero.png BASF - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1435697142517-L65QWAIELYKJLOJXDQRC/image-asset.png BASF http://jmfendya.com/kimberly-clark daily 0.75 2022-05-21 https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1441126601120-YGSS670EISEDDPOS3Q5R/image-asset.png Kimberly-Clark https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/91f4a7e7-9331-4d5d-87c7-8c3d697ecfe0/kimberly-clark-wires.png Kimberly-Clark - Make it stand out Click on the image to see the full wireframes pdf. http://jmfendya.com/mlmc daily 0.75 2022-05-21 https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1435695923590-6KWDWSW7RTF87VCA5B0D/image-asset.jpeg MLMC https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/f50f197e-e21c-4588-84fb-be27b5ec11c5/mlmc-wires.png MLMC - Make it stand out Click on the image to access the full wireframes pdf. http://jmfendya.com/homepage daily 1.0 2026-06-02 https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1639883947998-JEWV8CJE2UPC6U0XV6ZX/hero-2E305F.png Home https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1653252950813-FS92WV920GWQXOR5XK0B/faceted-search-hero.png Home https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1653252995450-OKELQDX9057ARAP8BE1B/c-2-ia-flow.png Home https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1653253060322-MVCTDUEH058FOQX8VNP9/5-live-product.png Home https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1653253204580-VJ28SWYZ3RZK04FZ0AKY/c-1.png Home https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/9ba0c9d7-1289-4c91-8f91-6c7b4b28c7a9/samples.png Home - Work Samples Some examples to show the variety of work I’ve enjoyed. https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/fe8ba280-6ad4-4d45-ab83-8db297039832/process.png Home - How I Work There’s no replacement for good process. http://jmfendya.com/appointment-making daily 0.75 2026-06-02 https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1653166663864-6JTF0B5ZY2BWHGG088F8/c-1-ia-color.png Appointment Making https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1653166663884-QXS4F7LD5UK3Q6F20ZLY/c-2-ia-flow.png Appointment Making https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1653166664230-7Q1I4SZ2FKNH6PAB7JL6/c-3-callout.png Appointment Making http://jmfendya.com/personas daily 0.75 2022-12-09 https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1652043632670-C4WNQN1XCCUKD8U4MCP0/personas-hero-teaser.png Personas https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/a94fe2d7-81ba-4c92-a31a-fd4b0ca1f7ec/persona-detail-page-image.png Personas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://jmfendya.com/work-samples daily 0.75 2026-06-02 https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/9a13b996-7033-41c7-8b26-fbb9eb6f3ee2/faceted-search-teaser.png Work Samples - Faceted Search — Finding the Right Doctor A large database is only as useful as the interface built around it. This project tested two competing faceted search designs across two rounds of user testing to determine which approach helped users find what they needed fastest — and why. The findings drove measurable improvements in both mobile and desktop usability scores. https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/bd1affff-8047-47ce-8582-5485f4868148/personas-teaser.png Work Samples - Persona Development Personas help separate user needs and development preferences. Systems can have many requirements, and a set of specific defined users can help manage them. https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/c0552929-758a-48f1-8913-5d2675be2434/_structured_content_locations.png Work Samples - Structured Content Architecture When a large site needs one content solution to serve many different page types, structured content is the answer. This project designed a system where a single set of fields powers multiple display contexts — from landing page callouts to full detail pages — reducing build complexity and giving editors a simpler, more consistent way to work. https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/6cab8ba6-fc4b-40e6-93ac-b492c74a123a/_basf.png Work Samples - BASF Automotive Newsroom Site Design Designing within someone else's style guide requires understanding it deeply enough to know exactly where the boundaries are. This project delivered a sitemap, wireframes, and two post-launch updates for BASF's automotive newsroom — working within strict brand parameters to create something functional, maintainable, and built to grow. https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/104bcae2-06d5-43ad-9ddc-cef1d8269c9e/ia-flow-teaser.png Work Samples - Simplified Appointment Making Making an appointment with a major health system involves more decision paths than most users expect. This project mapped every user type and scenario, then consolidated a fragmented set of callouts into a single flexible solution that works for patients, the business, and the developers who build it. https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/0186203f-be7b-4c2a-9052-c56c4b88ffcb/editor-style-teaser.png Work Samples - Building a Design System for Content Editors Content management systems are only as good as the design system built on top of them. This project defined a library of editor styles and reusable modules that gave content teams a consistent, accessible toolkit — reducing build errors, improving accessibility compliance, and making the CMS easier to maintain at scale. https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/6420fe0d-33fd-43b3-8f53-86ea912700f3/_kimberly-clark-sustainability-2014.png Work Samples - Kimberly-Clark: Designing a Sustainability Report for Two Audiences Sustainability reporting is dense by nature. This project redesigned the digital presentation of Kimberly-Clark's annual report to serve two distinct audiences — government and consumer — without splitting the content into two separate experiences. Research, information architecture, and wireframes delivered a solution that made compliance readable and the brand story compelling. https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/a423d664-75c0-4f3d-9311-a21decd97281/orientation-teaser.png Work Samples - Wayfinding on a 15,000-Page Site A site with 15,000 live pages creates real wayfinding challenges. This project used site survey data, recorded sessions, and analytics to diagnose why users were losing their orientation — then designed and tested a structural solution that gave every page persistent context without adding visual complexity. https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/b5d9b3df-7c76-446e-b725-c71759563a72/_ex_product_selector.png Work Samples - Excedrin Headache Product Selector The Excedrin Headache Product Selector allows users to make a series of selections that ends in a personalized recommendation for the type of headache medicine that best suits their needs. https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/539f8f0f-6740-46df-a7a6-9daf1f8f22c1/_lobster.png Work Samples - Maine Lobster Marketing Collaborative Site Design A multi-stakeholder project with competing priorities and a clear business goal: build a site that segments by audience, not content type. This project used stakeholder alignment, templated architecture, and interchangeable modules to deliver something that could grow with the organization without requiring a rebuild every time the business direction shifted. http://jmfendya.com/appointment-making-blog daily 0.75 2022-05-21 https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/a3a55a96-fb76-419c-b9d3-2284ec34b9a7/look-and-feel-2.jpg Appointment Making (Blog) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/cdd778a0-5693-4a96-a99b-f5c79514bea5/appt-making-user-flows.png Appointment Making (Blog) - Make it stand out Image 1: User Flows https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/3da53519-df99-4887-b628-68e5d92d9379/appt-making-flowchart-color-consolidated.png Appointment Making (Blog) - Make it stand out Image 2: Simplified User Paths (Click to open in a lightbox.) https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/ba803783-220e-4675-9e6f-6239857f4145/existing-callout.png Appointment Making (Blog) - Make it stand out Image 3: Request an Appointment Callout https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/a3a55a96-fb76-419c-b9d3-2284ec34b9a7/look-and-feel-2.jpg Appointment Making (Blog) - Make it stand out Image 4: Appointment Making Screen Flow with Details https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/8974a6a2-eb70-42d3-afed-15e97fd0fb1d/basic-callout.jpg Appointment Making (Blog) - Make it stand out Image 5: Schedule an Appointment Multi-Scenario Callout http://jmfendya.com/orientation-issues daily 0.75 2026-06-02 https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1653172133778-J61YFO5Y3I2C0QIOEBGU/c-1.png Orientation Issues https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1653172133925-T6BEA6J3I7O39G4UL2VR/c-2.png Orientation Issues http://jmfendya.com/faceted-search-testing daily 0.75 2026-06-02 https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/721bf587-7ad5-423d-92de-dfba9f2ff91c/faceted-search-hero.png Faceted Search Testing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://jmfendya.com/home-copy daily 0.75 2026-06-02 https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1639883947998-JEWV8CJE2UPC6U0XV6ZX/hero-2E305F.png Home (Copy) https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1653252950813-FS92WV920GWQXOR5XK0B/faceted-search-hero.png Home (Copy) https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1653252995450-OKELQDX9057ARAP8BE1B/c-2-ia-flow.png Home (Copy) https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1653253060322-MVCTDUEH058FOQX8VNP9/5-live-product.png Home (Copy) https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1653253204580-VJ28SWYZ3RZK04FZ0AKY/c-1.png Home (Copy) https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/9ba0c9d7-1289-4c91-8f91-6c7b4b28c7a9/samples.png Home (Copy) - Work Samples Some examples to show the variety of work I’ve enjoyed. https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/3e0c9e35-c338-4bfb-af82-ab424e75b6db/basics.png Home (Copy) - Basics for UX Success Teamwork, research, mobile-first https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/fe8ba280-6ad4-4d45-ab83-8db297039832/process.png Home (Copy) - Processes Save There’s no replacement for good process. http://jmfendya.com/faceted-search-testing-copy daily 0.75 2026-06-02 https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/721bf587-7ad5-423d-92de-dfba9f2ff91c/faceted-search-hero.png Faceted Search Testing (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://jmfendya.com/orientation-issues-copy daily 0.75 2026-06-02 https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1653172133778-J61YFO5Y3I2C0QIOEBGU/c-1.png Orientation Issues (Copy) https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1653172133925-T6BEA6J3I7O39G4UL2VR/c-2.png Orientation Issues (Copy) http://jmfendya.com/appointment-making-1 daily 0.75 2026-06-02 https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1653166663864-6JTF0B5ZY2BWHGG088F8/c-1-ia-color.png Appointment Making (Copy) https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1653166663884-QXS4F7LD5UK3Q6F20ZLY/c-2-ia-flow.png Appointment Making (Copy) https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1653166664230-7Q1I4SZ2FKNH6PAB7JL6/c-3-callout.png Appointment Making (Copy) http://jmfendya.com/personas-copy daily 0.75 2026-06-02 https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1652043632670-C4WNQN1XCCUKD8U4MCP0/personas-hero-teaser.png Personas (Copy) https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/a94fe2d7-81ba-4c92-a31a-fd4b0ca1f7ec/persona-detail-page-image.png Personas (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://jmfendya.com/modules-and-editor-styles-copy daily 0.75 2026-06-02 https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1653170061870-89NU186427MPZCK4P102/c-1-editor-styles.png Modules and Editor Styles (Copy) https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1653170061685-V2LDT1Q4E6RYD0A9DWY1/c-2-editor-styles.png Modules and Editor Styles (Copy) https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1653170062243-XDC8VKW7XHDC5JH0L2IF/c-3-editor-styles.png Modules and Editor Styles (Copy) https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1571102155918-ZLGSUSAZKEBT9XQOQEOP/hopkinslogoHighRes.jpg Modules and Editor Styles (Copy) http://jmfendya.com/excedrin-copy daily 0.75 2026-06-02 https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/b5d9b3df-7c76-446e-b725-c71759563a72/_ex_product_selector.png Excedrin (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1652042623208-VUV34KSQLHRY1LVFL2XJ/1-flowchart-resized.png Excedrin (Copy) https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1652042623239-33HDDRZV2VL2XOXQVH77/2-storyboard-resized.png Excedrin (Copy) https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1652042623690-U67LIND8DNR6NEY13ENE/3-clickable-prototype-resized.png Excedrin (Copy) https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1652042623769-O5ZFSM3PPU5VJHDDZUTM/4-wireframe-resized.png.png Excedrin (Copy) https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1652042624233-C5XLWMHGXBEH55XAUA2N/5-live-product-resized.png Excedrin (Copy) http://jmfendya.com/structured-content-1 daily 0.75 2026-06-02 https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1571102215561-I3M79L4PT6VIMR4GMT3S/hopkinslogoHighRes.jpg Structured Content (Copy) https://images.squarespace-cdn.com/content/v1/5575dc7ee4b0b131dad7c2bc/1571077335770-M1ZQPBRBV8E90X8FJ10O/struc-cont-cta-visual.png Structured Content (Copy) - Structured Content Example I created this visual, chalk-full of data points, to help gain support for the approach.