BASF Automotive Newsroom
When BASF needed an automotive newsroom, my challenge was in understanding their style guide. It’s extremely inefficient to think of a feature and then look up the details to see if it’s allowed and how it’s implemented. Understanding the style of the site got me pretty close to the answers I was looking for without CTRL+F or flipping through over 100 pages (because I printed it for extra studying). When you take the time to understand the basis of a style guide you can push the boundaries and keep everyone happy. (At last check the site still exists, but has been updated. Take a look at the BASF Automotive Newsroom.)
Notes:
My sitemap and wireframes: These descriptions are based on work completed prior to any site updates. The site is purposefully desktop only.
Update One: After launch, BASF wanted to highlight their Automotive Applications. The wireframes I link to show how these elements were integrated into the existing site.
Update Two: To keep their growing audience informed, I designed and wireframed a solution to include an automotive site newsletter and an onsite newsletter signup. The fun was figuring out how Campaign Monitor’s specification could work within BASF’s style guide. After some whittling, the solution was simple and to the point.