Work Samples
The work here spans a range of industries, audiences, and problem types — but the through line is consistent. Every project starts with a real problem, goes through a defined research and design process, and ends with something buildable. These are functional designs, not visual concepts. They are meant to be handed to a developer and built.
Faceted Search — Finding the Right Doctor
A large database is only as useful as the interface built around it. This project tested two competing faceted search designs across two rounds of user testing to determine which approach helped users find what they needed fastest — and why. The findings drove measurable improvements in both mobile and desktop usability scores.
Persona Development
Personas help separate user needs and development preferences. Systems can have many requirements, and a set of specific defined users can help manage them.
Structured Content Architecture
When a large site needs one content solution to serve many different page types, structured content is the answer. This project designed a system where a single set of fields powers multiple display contexts — from landing page callouts to full detail pages — reducing build complexity and giving editors a simpler, more consistent way to work.
BASF Automotive Newsroom Site Design
Designing within someone else's style guide requires understanding it deeply enough to know exactly where the boundaries are. This project delivered a sitemap, wireframes, and two post-launch updates for BASF's automotive newsroom — working within strict brand parameters to create something functional, maintainable, and built to grow.
Simplified Appointment Making
Making an appointment with a major health system involves more decision paths than most users expect. This project mapped every user type and scenario, then consolidated a fragmented set of callouts into a single flexible solution that works for patients, the business, and the developers who build it.
Building a Design System for Content Editors
Content management systems are only as good as the design system built on top of them. This project defined a library of editor styles and reusable modules that gave content teams a consistent, accessible toolkit — reducing build errors, improving accessibility compliance, and making the CMS easier to maintain at scale.
Kimberly-Clark: Designing a Sustainability Report for Two Audiences
Sustainability reporting is dense by nature. This project redesigned the digital presentation of Kimberly-Clark's annual report to serve two distinct audiences — government and consumer — without splitting the content into two separate experiences. Research, information architecture, and wireframes delivered a solution that made compliance readable and the brand story compelling.
Wayfinding on a 15,000-Page Site
A site with 15,000 live pages creates real wayfinding challenges. This project used site survey data, recorded sessions, and analytics to diagnose why users were losing their orientation — then designed and tested a structural solution that gave every page persistent context without adding visual complexity.
Excedrin Headache Product Selector
The Excedrin Headache Product Selector allows users to make a series of selections that ends in a personalized recommendation for the type of headache medicine that best suits their needs.
Maine Lobster Marketing Collaborative Site Design
A multi-stakeholder project with competing priorities and a clear business goal: build a site that segments by audience, not content type. This project used stakeholder alignment, templated architecture, and interchangeable modules to deliver something that could grow with the organization without requiring a rebuild every time the business direction shifted.