Excedrin Product Selector
The Excedrin Product Selector gave me the opportunity to design an experience that would lead users to a particular product based on their headache needs. For the series of questions, I used if-then-logic to describe user flow, minded all of the pharma legal pitfalls and created a simple and to the point interactive questionnaire that’s fun and offers little reason for abandonment. There’s even a coupon at the end – good for consumers and it gave me the opportunity to learn more about online couponing.
See my deliverables in this document—research findings on needs and competitive analysis, user flow, storyboard, clickable-prototype, and final wireframes.
Process Phase Images
