Structured content projects are fun research and layout challenges for a specific set of content display needs. Structured content is a design method, similar to modules, that removes some of the difficulty in building with a content management system (CMS).

For structured content in general, a producer fills out a form with a series of fields where each piece of content is collected. Different pieces of content are shown at different site-levels. The content used to build the featured call-to-action (CTA) on a landing page, or list page, is the same content (value) used to build the detail page, where most of the values entered into the form are shown (probably). For example, the user fills out the field for the title of an article only once. That value is used to show the name of the article CTA on the homepage of a site and on its category landing page. On the article page that value shows up at the top of the page as the title. These values can also collected to create useful metadata.

When beginning a structured content project research is conducted to understand all the needs and wants of the users. I’ll spare you the process here, but the idea is that you’re creating a baseline solution that covers everyone’s needs (the requirements), with some add-ons from which users can pick and choose.